Optimal Bundling: Marketing Strategies for Improving Economic Performance

Name: Optimal Bundling: Marketing Strategies for Improving Economic Performance
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Andreas Herrmann

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Description

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

312

Release Date:

2010-12-09

Publication Date:

2010-12-09

Publisher:

Springer

Languages:

Published: English, Original: English

ISBN10:

3642084591

ISBN13:

9783642084591

GPSR Manufacturer Reference:

[email protected]

Weight:

431 g

Height:

23.5 cm

Width:

15.5 cm

Thickness:

1.8 cm

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