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Optimal Bundling

By Andreas Herrmann

Optimal Bundling Law

Optimal Bundling

0 - Used - good
Description
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
312
Release Date:
2010-12-09
Publication Date:
2010-12-09
Publisher:
Springer
Languages:
Original: English
ISBN10:
3642084591
ISBN13:
9783642084591
GPSR Manufacturer Reference:
[email protected]
Weight:
476 g
Height:
155 cm
Width:
235 cm
Thickness:
17 cm
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