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What Makes Winning Brands Different?

By Andreas Buchholz

Product Image: What Makes Winning Brands Different?

What Makes Winning Brands Different?

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Description
what makes winning brands different the hidden method behind the world's most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth? * A fruit juice suddenly experiences a growth rate of 35% even though the consumer finds it more watery, sweeter and more artificial than 100% pure juice products. * A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels. * A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage. According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world's leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing
Product details
Edition:
1
Number of Pages:
250
Release Date:
2000-04-18
Publication Date:
2000-06-15
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0471720259
ISBN13:
9780471720256
GPSR Manufacturer Reference:
[email protected]
Weight:
548 g
Height:
157 cm
Width:
235 cm
Thickness:
19 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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