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The Logo Design Idea Book

By Gail Anderson

Product Image: The Logo Design Idea Book

The Logo Design Idea Book

- Used - like new
Description
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book
The Typography Idea Book
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
128
Release Date:
2019-08-06
Publication Date:
2019-08-01
Publisher:
Laurence King
Languages:
Original: English
ISBN10:
1786274124
ISBN13:
9781786274120
GPSR Manufacturer Reference:
[email protected]
Weight:
300 g
Height:
220 cm
Width:
160 cm
Thickness:
13 cm
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