Business Market Management: Understanding, Creating and Delivering Value

Name: Business Market Management: Understanding, Creating and Delivering Value
Brand: Pearson
Availability: OutOfStock
Rating: 5 (1 reviews)

By James C. Anderson

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Description

For undergraduate and MBA courses in business-to-business marketing or industrial marketing. Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value. This framework rests on extensive management practice and academic research. The Second Edition makes it easier to use this approach by spending more time on “how to do it-” how to bring out value propositions. Contents same as US/UK editions.

Product details

Binding:

Paperback

Number of Pages:

481

Publication Date:

2005

Publisher:

Pearson

Languages:

Published: English, Original: English

ISBN10:

8131708063

Weight:

500 g

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