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Principles of Marketing

By Anders Parment

Product Image: Principles of Marketing

Principles of Marketing

By Anders Parment

Only 1 item left in stock
Description
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
552
Release Date:
2020-07-23
Publication Date:
2020-07-23
Publisher:
Pearson Education Limited
Languages:
Original: English
ISBN10:
1292354992
ISBN13:
9781292354996
GPSR Manufacturer Reference:
[email protected]
Weight:
1031 g
Height:
199 cm
Width:
264 cm
Thickness:
25 cm
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