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Generation Y in Consumer and Labour Markets

By Anders Parment

Product Image: Generation Y in Consumer and Labour Markets

Generation Y in Consumer and Labour Markets

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Description
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations.
Product details
Edition:
illustrated
Number of Pages:
174
Release Date:
2011-10-07
Publication Date:
2011-10-06
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415886481
ISBN13:
9780415886482
GPSR Manufacturer Reference:
[email protected]
Weight:
412 g
Height:
157 cm
Width:
235 cm
Thickness:
14 cm
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