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Digilogue

By Anders Sorman-Nilsson

Digilogue Law

Digilogue

0 - Default Title
Description
In the digital era, culture is more powerful than technology. Anders takes us on a personal journey exploring the big questions of how to adapt to a cultural change that is sweeping the world! John Sculley, Former Apple CEO Well-researched, deeply insightful and incredibly useful. Not a how-to, a what's next. Seth Godin, author of The Icarus Deception Anything that can be digitised will be digitised. But can the digital connect ever really replace the personal touch? Is word-of-mouse really more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example)? In your rush to embrace your customers' digital minds are you ignoring an equally valuable asset: their analogue hearts? On the flipside, in your nostalgic yearnings to retain the legacy and heritage of your brand, are you forgetting to provide value to your customers' increasingly digitised minds? How can you leverage both the digital minds and analogue hearts of tomorrow's customer to provide your companyand brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist Anders Sörman-Nilsson, is Digilogue-the translational sweet spot, the convergence of the digital and the analogue. A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you: - recognise the technological and behavioural trends driving disruption and get ahead of your competitors - develop your brand to engage digital minds while connecting with analogue hearts - identify what to digitise and what not to digitise in your business - connect more intimately with your customers and forge lasting bonds of loyalty. Your customers' minds might be digital, but their hearts remain forever analogue. Read Digilogue and find out how tomorrow's most successful companies are leveraging customers' digital minds and analogue hearts for killer business results-and how you can too.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
256
Release Date:
2013-10-11
Publication Date:
2013-10-21
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118641388
ISBN13:
9781118641385
GPSR Manufacturer Reference:
[email protected]
Weight:
345 g
Height:
154 cm
Width:
228 cm
Thickness:
25 cm
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