Niche: Why the Market No Longer Favous the Mainstream

Name: Niche: Why the Market No Longer Favous the Mainstream
Brand: momoxbooks
Availability: OutOfStock
Rating: 5 (1 reviews)

By James HARKIN and ZHANG Jiawei

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Description

近60年以来，人们的消费行为几乎都被主流市场上的商业巨头所主导，但今天情势已然改变：将所有东西卖给所有人的策略行不通了，因为没有产品可以独占大众的注意力。牛津学者詹姆斯·哈金站在全球趋势观察较前沿，以他一贯擅长的专栏散文评述风格，透过一个又一个当代商业、文化、媒体和生活等领域的个案研究指出：当中间市场陷落，社群经济来临，小众的崛起将成就新的商业梦想。《小众行为学》将教会你，如何从小众出发打造出一门好生意——就像星巴克、小米、豆瓣网或者北大1898众筹咖啡馆那样，聚拢一群热情的粉丝，创造意想不到的商业成果。Language:Chinese.SoftCover.Pub Date:2015-04-01.publisher:Beijing era of Chinese bookstores.description:Pub Date: 2015-04-01 Publisher: Beijing era of Chinese bookstores for nearly 60 years. people's consumption behavior of almost all big business dominated the mainstream market. but today the situation has already changed: all the things sold all poli...

Product details

Binding:: Paperback
Publication Date:: 2015
ISBN10:: 7569901169

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