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Hitmakers

By Ana Andjelic

Hitmakers

By Ana Andjelic

0 - Default Title
Description
In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.
Product details
Edition:
1
Number of Pages:
222
Release Date:
2024-12-13
Publication Date:
2024-12-13
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032878711
ISBN13:
9781032878713
GPSR Manufacturer Reference:
[email protected]
Weight:
502 g
Height:
161 cm
Width:
240 cm
Thickness:
17 cm
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