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Consumer Behavior

By Amy Nelson

Consumer Behavior

By Amy Nelson

0 - Default Title
Description
The branch of management which deals with the factors affecting the buying behavior of customers is called consumer behavior. It focuses on individuals and groups, and all the activities related to their purchasing, and disposal of goods and services. The emotions, preferences and attitudes of consumers play a major role in the study of this discipline. It is an inter-disciplinary field which draws on the principles of sociology, anthropology, economics, psychology, marketing and ethnography. The various stakeholders who play a major role in the study of consumer behavior are the initiator, the influencer, the decider, the purchaser and the user. Some of the important consumer decision styles which play a vital role in this field are perfectionist, hedonistic, impulsive, brand loyal, confused, brand conscious and price conscious. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of consumer behavior. Some of the diverse topics covered herein address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this book
Product details
Number of Pages:
242
Release Date:
2022-09-20
Publication Date:
2022-09-20
Publisher:
Murphy & Moore Publishing
Languages:
Original: English
ISBN10:
1639871330
ISBN13:
9781639871339
GPSR Manufacturer Reference:
[email protected]
Weight:
814 g
Height:
208 cm
Width:
282 cm
Thickness:
18 cm
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