Analysis of marketing, distribution and operating strategies

Name: Analysis of marketing, distribution and operating strategies
Brand: Our Knowledge Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Amos Njitam

0 - Default Title

Description

This book deals with the marketing, distribution and exhibition strategies of Cameroonian films. Far from being an assessment of the impact of these films on the entire industry, or of the consumption of their receivers, it is rather the fruit of a real desire to measure, or rather, to evaluate the methods used to make them available to viewers.This research is structured around four chapters.The first chapter, devoted to the history and evolution of marketing, will attempt to present the various aspects of marketing as it has evolved in the product business in general and the film business in particular.The second chapter analyzes the mechanisms of distribution and exhibition, and the roles of the professionals involved in these links in the film marketing process.The third chapter examines the marketing, distribution and exhibition of films in Cameroon.The fourth chapter will analyze the results and compare them with the basic assumptions that underpinned and motivated this research.

Product details

Binding:: Paperback
Number of Pages:: 188
Release Date:: 2025-07-09
Publication Date:: 2025-07-09
Publisher:: Our Knowledge Publishing
Languages:: Original: English
ISBN10:: 6208845998
ISBN13:: 9786208845995
GPSR Manufacturer Reference:: [email protected]
Weight:: 298 g
Height:: 150 cm
Width:: 220 cm
Thickness:: 12 cm

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