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Why People (Don't) Buy

Why People (Don't) Buy Law

Why People (Don't) Buy

Only 1 item left in stock
Description
Provides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid and make sense of strategic marketing and sales mistakes
Illuminated by high profile marketing case studies. Rooted in a rich scientific literature, presented in an unusually accessible style, the authors have reviewed cutting-edge scientific findings in a lucid, easy-to-read, and engrossing way
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
240
Release Date:
2016-04-13
Publication Date:
2016-04-13
Publisher:
Palgrave Macmillan
Languages:
Original: English
ISBN10:
1349499870
ISBN13:
9781349499878
GPSR Manufacturer Reference:
Weight:
308 g
Height:
140 cm
Width:
216 cm
Thickness:
14 cm

Condition

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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