Placeholder text

Go to cart

Advertising and Reality

By Amir Hetsroni

Advertising and Reality

By Amir Hetsroni

0 - Default Title
Description
Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.
This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
Product details
Edition:
illustrated
Number of Pages:
288
Release Date:
2012-10-18
Publication Date:
2012-08-16
Publisher:
Bloomsbury 3PL
Languages:
Original: English
ISBN10:
1441170006
ISBN13:
9781441170002
GPSR Manufacturer Reference:
[email protected]
Weight:
571 g
Height:
157 cm
Width:
235 cm
Thickness:
20 cm
Buy on Amazon
Currently sold out