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Psychological Processes and Advertising Effects

By Alwitt, Linda F.

Psychological Processes and Advertising Effects Psychology

Psychological Processes and Advertising Effects

0 - Default Title
Description
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.
Product details
Edition:
1
Number of Pages:
318
Release Date:
2021-12-20
Publication Date:
2021-12-20
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367498804
ISBN13:
9780367498801
GPSR Manufacturer Reference:
[email protected]
Weight:
643 g
Height:
161 cm
Width:
240 cm
Thickness:
22 cm
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