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Lean Customer Development: Building Products Your Customers Will Buy

By Cindy Alvarez

Lean Customer Development: Building Products Your Customers Will Buy Business, Finance & Career

Lean Customer Development: Building Products Your Customers Will Buy

Only 1 item left in stock
Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. * Validate or invalidate your hypothesis by talking to the right people * Learn how to conduct successful customer interviews play-by-play * Detect a customer’s behaviors, pain points, and constraints * Turn interview insights into Minimum Viable Products to validate what customers will use and buy * Adapt customer development strategies for large companies, conservative industries, and existing products
Product details
Edition:
1
Number of Pages:
218
Release Date:
2014-06-30
Publication Date:
2014-06-08
Publisher:
OREILLY MEDIA
Languages:
Original: English
ISBN10:
1449356354
ISBN13:
9781449356354
Weight:
468 g
Height:
156 cm
Width:
236 cm
Thickness:
22 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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