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Marketing in Developing Countries

By Alozie, Emmanuel C.

Product Image: Marketing in Developing Countries

Marketing in Developing Countries

By Alozie, Emmanuel C.

0 - Default Title
Description
Advertising and Emerging Societies in a Technological and Global Economy critically examines the symbols and values conveyed in Nigerian mass media advertising, and provides an illuminating account of the role, relationship, and impact of advertising and information technologies on the development of African societies.
Product details
Edition:
1
Number of Pages:
146
Release Date:
2009-04-06
Publication Date:
2009-04-06
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0789001411
ISBN13:
9780789001412
GPSR Manufacturer Reference:
[email protected]
Weight:
373 g
Height:
157 cm
Width:
235 cm
Thickness:
13 cm
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