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Brand Thinking

By Steinke, Allison J.

Brand Thinking

By Steinke, Allison J.

0 - Default Title
Description
Introducing students to core brand concepts of belief system, growth, strategy, and social influence, this book provides a strategic framework for creating, refining, and sustaining responsible, believable brands.
This book addresses the most important challenge for today's brands-authenticity. In addition to robust theoretical framing, this book provides concrete case studies of companies across industry sectors that exemplify the cornerstones of the brand thinking framework. With theory, applications, and case studies from industry, this book will walk you through the key components of brand thinking and how to build a brand to believe in: from cultivating purpose to creating a unique design and experience.
Product details
Edition:
1
Number of Pages:
354
Release Date:
2025-12-11
Publication Date:
2025-12-11
Publisher:
Bloomsbury Academic
Languages:
Original: English
ISBN10:
1538195194
ISBN13:
9781538195192
Weight:
664 g
Height:
157 cm
Width:
235 cm
Thickness:
24 cm
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