Placeholder text
One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
By Cliff Allen
One-to-one Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
By Cliff Allen
0 - Default Title
Description
A comprehensive resource on implementing a one–to–one marketing strategy on the Web
With its unique focus on customer–oriented marketing strategy, One–to–One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one–to–one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one–to–one technologies.
Product details
- Binding:
- Paperback
- Edition:
- 2
- Number of Pages:
- 368
- Release Date:
- 2001-01-30
- Publication Date:
- 2001-01-30
- Publisher:
- John Wiley & Sons Inc
- Languages:
- Published: English, Original: English
- ISBN10:
- 0471404004
- Weight:
- 652 g
Currently sold out