New Generation Communication: Die Kommunikation in einer veränderten Welt

Name: New Generation Communication: Die Kommunikation in einer veränderten Welt
Brand: Springer Fachmedien Wiesbaden
Availability: OutOfStock
Rating: 5 (1 reviews)

By Vidya Allemann-Ravi

0 - Default Title

Description

Communication of the new generation is upon us. It was not long ago that the idea of remote working or of machine learning seemed like futuristic endeavors. Yet now, the prospect of using various communication technologies to work for us has never been more feasible. We are navigating connected ecosystems and using data technologies and algorithms to keep pace with an ever-shifting business world. This volume focuses on the impact of communication in a changing world on society and business cultures. The issues that are raised by the authors of this volume range from exploring how language and technology interact in the workplace environment to considering the use of generative technologies and artificial intelligence in marketing and advertising. While the authors showcase a diversity of disciplinary and methodological approaches, they are united in their underlying belief that communication in a changing world is, by and large, a facilitator of dialogue, and is powered by interactions and expansive, cross-disciplinary conversations. The Editor Dr. Vidya Allemann-Ravi (she/her) is Lecturer at the Lucerne University of Applied Sciences and Arts, Switzerland. She currently teaches professional communication and visual communication, and has research interests in spatial storytelling, literary geographies, and transmedia adaptations of literary texts.

Product details

Binding:: Paperback
Number of Pages:: 412
Release Date:: 2025-06-21
Publication Date:: 2025-05-31
Publisher:: Springer Fachmedien Wiesbaden
Languages:: Original: German
ISBN10:: 3658475900
ISBN13:: 9783658475901
GPSR Manufacturer Reference:: [email protected]
Weight:: 531 g
Height:: 148 cm
Width:: 210 cm
Thickness:: 23 cm

Buy on Amazon

Currently sold out