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People and Products

By Kimmel, Allan J.

People and Products Law

People and Products

By Kimmel, Allan J.

- Default Title
Description
By examining the interface between consumer behaviour and new product development, People and Products: Consumer Behaviour and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. This exciting volume is relevant to students of marketing, consumer behaviour, product development, technology, engineering, design and brand management.
Product details
Edition:
illustrated
Number of Pages:
322
Release Date:
2015-03-12
Publication Date:
2015-03-16
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138812242
ISBN13:
9781138812246
GPSR Manufacturer Reference:
[email protected]
Weight:
649 g
Height:
161 cm
Width:
240 cm
Thickness:
22 cm
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