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Marketing Communication

By Kimmel, Allan J.

Marketing Communication

By Kimmel, Allan J.

0 - Default Title
Description
This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21st Century.
Product details
Edition:
1
Number of Pages:
320
Release Date:
2006-01-19
Publication Date:
2005-11-17
Publisher:
OUP Oxford
Languages:
Original: English
ISBN10:
0199276943
ISBN13:
9780199276943
GPSR Manufacturer Reference:
[email protected]
Weight:
646 g
Height:
161 cm
Width:
240 cm
Thickness:
22 cm
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