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The Evolution of Luxury Brands, Volume II

By Alkis Thrassou

The Evolution of Luxury Brands, Volume II

By Alkis Thrassou

0 - Default Title
Description
This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets.Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion. This second part of a two-volume collection focuses on the context of luxury brands, including the impact and evolution of their social, cultural and technological aspects. It delves into transformational changes shaping luxury brands’ business evolution, including generational attitudes, circular business models, art and emotions, and consumption under war and crises. Particular emphasis is given to sustainable and innovative practices, such as technology applications, virtual couture, digital ecosystems and smart luxury. The first volume focuses on how luxury brands adapt to shifting market conditions, identifying and predicting changes in the industry, consumer behaviour, strategy and business models.
Product details
Number of Pages:
400
Release Date:
2025-10-18
Publication Date:
2025-10-18
Publisher:
Palgrave Macmillan
Languages:
Original: English
ISBN10:
3031966791
ISBN13:
9783031966798
GPSR Manufacturer Reference:
[email protected]
Weight:
626 g
Height:
153 cm
Width:
216 cm
Thickness:
26 cm
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