How to Market Books

Name: How to Market Books
Brand: Taylor & Francis Ltd.
SKU: 9780415727587-B
Price: 3.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Alison Baverstock

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Description

The industry standard text on marketing for the publishing industry, this new edition now features new case studies, a new chapter on how to prepare a marketing plan, and more detailed coverage of individual market segments.

Product details

Binding:

Paperback

Edition:

5

Number of Pages:

456

Release Date:

2015-02-18

Publication Date:

2015-02-28

Publisher:

Taylor & Francis Ltd.

Languages:

Original: English

ISBN10:

0415727588

ISBN13:

9780415727587

Weight:

729 g

Height:

15.4 cm

Width:

23.3 cm

Thickness:

3.2 cm

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