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Designing Brand Identity

By Alina Wheeler

Product Image: Designing Brand Identity

Designing Brand Identity

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Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.* Features more than 30 all-new case studies showing best practices and world-class* Updated to include more than 35 percent new material* Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Product details
Edition:
4
Number of Pages:
336
Release Date:
2012-12-07
Publication Date:
2012-12-07
Publisher:
Wiley John + Sons
Languages:
Original: English
ISBN10:
1118099206
ISBN13:
9781118099209
Weight:
1334 g
Height:
227 cm
Width:
284 cm
Thickness:
25 cm
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