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Kellogg on Marketing
Kellogg on Marketing
0 - Used - good
Description
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.* Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding* With a foreword by Philip Kotler* The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
Product details
Edition:
2
Number of Pages:
448
Release Date:
2010-09-29
Publication Date:
2010-10-31
Publisher:
Wiley John + Sons
Languages:
Original:
English
ISBN10:
0470580143
ISBN13:
9780470580141
Weight:
797 g
Height:
157 cm
Width:
235 cm
Thickness:
29 cm
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