Well-Written and Red: The Story of the Economist Poster Campaign

Name: Well-Written and Red: The Story of the Economist Poster Campaign
Brand: HARRIMAN HOUSE LTD
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alfredo Marcantonio

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Description

Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.

Product details

Edition:: 2
Languages:: Original: English
Number of Pages:: 256
Age Recommendation:: 18 and up
Publisher:: HARRIMAN HOUSE LTD
Publication Date:: 2006-09-30
Release Date:: 2006-10-01
ISBN / EAN:: 9781905641024
Weight:: 1705 g
Dimensions:: 31/22/3 cm

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