Strategic Marketing

Name: Strategic Marketing
Brand: Springer Fachmedien Wiesbaden
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alfred Kuss

0 - Default Title

Description

This textbook gives a clear and comprehensive overview of the process of marketing planning. The authors provide a systematic framework that helps to structure the vast and complex marketing knowledge, thus making it more accessible and easier to use for strategic marketing planning. Many short case reports and examples serve to illustrate the key aspects of the marketing planning process. Contents The information basis for marketing planning Market-oriented corporate planning Market-oriented business field planning Planning the marketing mix Marketing implementation and controlling

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

268

Release Date:

2017-09-20

Publication Date:

2017-10-31

Publisher:

Springer Fachmedien Wiesbaden

Languages:

Original: English

ISBN10:

3658184167

ISBN13:

9783658184162

GPSR Manufacturer Reference:

[email protected]

Weight:

455 g

Height:

168 cm

Width:

240 cm

Thickness:

15 cm

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