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Watkins, A: Hello, My Name Is Awesome: How to Create Brand N

By Alexandra Watkins

Watkins, A: Hello, My Name Is Awesome: How to Create Brand N Business, Finance & Career

Watkins, A: Hello, My Name Is Awesome: How to Create Brand N

Only 1 item left in stock
Description
Too many new companies and products have names that look like the results of a drunken Scrabble? game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even non-creative types - can create memorable and effective brand names. The heart of the book is Watkins' proven SMILE & SCRATCH test, as featured in the Wall Street Journal and Inc. A good name makes you SMILE because it's: Suggestive - evokes a positive brand experience; Meaningful - your customers "get it"; uses Imagery - visually evocative to aid in memory; has Legs - lends itself to a theme for extended mileage, and is Emotional - resonates with your audience. A bad name, on the other hand, makes you SCRATCH your head because it's: Spelling-challenged - looks like a typo; Copycat - similar to competitors' names; Random - disconnected from the brand; Annoying - hidden meaning, forced; Tame - flat, descriptive, uninspired; suffers from the Curse of Knowledge - only insiders get it, and is Hard-to-pronounce - not obvious, unapproachable. In this ground-breaking book, you'll get practical, up-to-date advice, such as making sure that Siri and voice recognition texting spell your name correctly. You'll read never-before-seen stories about naming triumphs and train wrecks. And you'll see dozens and dozens of eye-opening examples - the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
168
Release Date:
2014-09-15
Publication Date:
2014-09-15
Publisher:
McGraw-Hill Education Ltd
Languages:
Published: English, Original: English
ISBN10:
1626561869
ISBN13:
9781626561861
Weight:
159 g
Height:
139 cm
Width:
216 cm
Thickness:
12 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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