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Business Innovation FD

By Alexander Hiam

Business Innovation FD

0 - Used - very good
Description
Channel your creative prowess to boost your success in business Fresh solutions and new products and services are the intellectual capital that gives a company its competitive edge. This practical guide gives you easy-to-follow steps for using creativity to solve problems, boost sales, master the art of invention, and identify new strategic opportunities. - Think outside the box - learn how to tap into your creative energy and apply it to every area of the business milieu - Take the reigns - make your mark as an innovator and discover how creative thinking can lead your company (and career) to greater heights - Brainstorm your worries away - find out how to run a successful idea-generating session, from whom to invite to which brainstorming techniques to apply - Turn crisis into progress - discover how creative thinking can turn problems into opportunities for innovative progress - Get the word out - show your team how to trade in old ways of thinking to bring innovation to life Open the book and find: - The importance of refreshing your sales and marketing functions - Advice on breaking down barriers to change - How to identify your leadership style - Ways to introduce creative practices to your daily routine - Tips on writing a creative brief - Innovative branding strategies and web promotions - How to profit from the product life cycle - Brainstorming ideas to get the creative juices flowing Learn to: - Harness creative thinking to boost productivity and revenue - Give your company its competitive edge through fresh thinking - Invent new products or services for a changing market - Combine existing ideas or products into a new design
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
384
Release Date:
2010-05-14
Publication Date:
2010-06-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470601744
ISBN13:
9780470601747
GPSR Manufacturer Reference:
[email protected]
Weight:
719 g
Height:
191 cm
Width:
235 cm
Thickness:
21 cm
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