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Guerrilla Marketing

By Fattal, Alexander L

Guerrilla Marketing Media & Communication

Guerrilla Marketing

Only 1 item left in stock
Description
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions.

Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
304
Release Date:
2018-12-10
Publication Date:
2018-12-10
Publisher:
University of Chicago Press
Languages:
Original: English
ISBN10:
022659064X
ISBN13:
9780226590646
GPSR Manufacturer Reference:
[email protected]
Weight:
468 g
Height:
150 cm
Width:
226 cm
Thickness:
22 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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