Strategic Marketing Management, 11th Edition

Name: Strategic Marketing Management, 11th Edition
Brand: Cerebellum Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alexander Chernev

0 - Default Title

Description

Strategic Brand Management outlines the core principles of marketing and provides a strategic framework for managing a company's products, services, and brands.

Product details

Binding:

Paperback

Number of Pages:

314

Release Date:

2025-06-01

Publication Date:

2025-06-01

Publisher:

Cerebellum Press

Languages:

Original: English

ISBN10:

1936572893

ISBN13:

9781936572892

Weight:

590 g

Height:

191 cm

Width:

235 cm

Thickness:

17 cm

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