Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Name: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alexander Brem

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Product details

Edition:: 1
Number of Pages:: 236
Release Date:: 2015-04-21
Publication Date:: 2015-04-21
Publisher:: Springer
Languages:: Published: English, Original: English
ISBN10:: 3319145223
ISBN13:: 9783319145228
GPSR Manufacturer Reference:: [email protected]
Weight:: 476 g

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