X Play Nation of Action Sports

Name: X Play Nation of Action Sports
Brand: Striler Publishing
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alex Striler

0 - Default Title

Description

"The best marketing book EVER!" X Play Nation of Action Sports is an "explanation" of how game changing innovators in youth marketing built leading brands with creative lifestyle marketing and new media. X Play Nation is a strategic marketing and branding book that explains the evolution of action sports and describes how today's most popular companies built their brands through influential brand ambassadors, including Ken Block, Brian Deegan, Danny Way, Jeremy McGrath, Jen O'Brien, Cara-Beth Burnside, Ricky Johnson, Dave Mirra, Robby Gordon, Bob Haro, Mike Metzger, Tara Dakides and Carey Hart. X Play Nation contains first-hand testimony from the founders and CEO's of Volcom, Hurley, Quiksilver, Monster Energy, DC Shoes, Osiris, Tilly's, PacSun, FUEL TV, Zumiez, Metal Mulisha, X Games, Dragon, TransWorld, Plan B, Tru2eve, Lucas Oil, Vans, Warped Tour, Camp Woodward, Wahoo's Fish Taco, Blue C and more. "The action sports business is 50 years old, drives youth culture global, boasts billions in sales and is filled with Peter Pan's Lost Boys...Striler has captured an intimate perspective on the inner workings of this fascinating industry." - CJ Olivares, Founder, FUEL TV "Everything you always wanted to know on how the action sports industry does business." - Wing Lam, Co-Founder, Wahoo's Fish Taco "An informative read for anyone interested in the business of action sports. It sparks ideas." - Richard Woolcott, CEO, Volcom "Thirty-two years of my life! A little slice of American youth!" - Tom Campion, Founder ZUMIEZ "You can't get a Major in Action Sports Business from an Ivy League School. X PLAY NATION is about as close as it gets to this kind of insight and inside perspective." - Don Durban, Founder, Planet X Television "A rare inside look into action sports marketing and its success stories. Alex gets it straight for you. And, how they did it right from the industry's heaviest hitters

Product details

Binding:: Paperback
Number of Pages:: 346
Release Date:: 2011-07-07
Publication Date:: 2011-07-07
Publisher:: Striler Publishing
Languages:: Published: English, Original: English
ISBN10:: 098287961X
Weight:: 465 g

Currently sold out