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The PR Masterclass - How to Develop a PublicRelations Strategy That Works

By Alex Singleton

The PR Masterclass - How to Develop a PublicRelations Strategy That Works Law

The PR Masterclass - How to Develop a PublicRelations Strategy That Works

Only 1 item left in stock
Description
Would you like more media coverage? Alex Singleton, a former national newspaper journalist, has witnessed countless PR campaigns both good and bad. He now reveals the secrets of implementing a PR strategy that delivers the greatest results. The PR Masterclass is packed with practical advice and insights that will make you return to the book again and again. Whether your PR budget is large or small, it will ensure you develop and pitch newsworthy material that outdoes most of what is put out by the PR industry. It will help you to become a thought leader who magnetises the media with columns, letters and appearances on TV and radio. And it will show you how to react effectively if the media goes hostile. An utterly frank account of why some PR activities success and others fail, this is a must-read for anyone who deals with the media. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered all over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies
Product details
Edition:
1
Number of Pages:
208
Release Date:
2014-01-03
Publication Date:
2014-02-10
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118756231
ISBN13:
9781118756232
GPSR Manufacturer Reference:
[email protected]
Weight:
464 g
Height:
157 cm
Width:
235 cm
Thickness:
16 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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