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Entry Strategy of Foreign SMEs in Emerging markets

By Alex Kouznetsov

Entry Strategy of Foreign SMEs in Emerging markets Law

Entry Strategy of Foreign SMEs in Emerging markets

By Alex Kouznetsov

Only 1 item left in stock
Description
This study examines and considers the effects of country conditions in Russia on entry strategy selected by small and medium foreign manufacturing enterprises (SMMEs), which is a SME in manufacturing. The purpose of this exploratory study was to further contribute to the development of the theory of the entry strategy of SMEs in emerging markets, currently being in its infant stage. The theoretical framework employed in this study was Dunning's (1993) eclectic model. Specifically, the framework is used to study how the similarities and differences in country conditions affect the entry-strategy choices of foreign SMMEs and large manufacturing multinational enterprises (MNMEs) in the emerging market of Russia. Based on these similarities and differences, the conclusions and propositions concerning foreign SMMEs' choices of entry strategy in emerging markets were developed. The international market entry strategy consists of a timing of entry, place of entry (as well as the choice of a place within the country), and a scale of entry. This qualitative study combined analysis of secondary data analysis with face-to-face interviews (with foreign firms' decision makers in Russia.
Product details
Binding:
Paperback
Number of Pages:
396
Release Date:
2011-11-22
Publication Date:
2011-11-16
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
3846593370
ISBN13:
9783846593370
GPSR Manufacturer Reference:
[email protected]
Weight:
608 g
Height:
150 cm
Width:
220 cm
Thickness:
24 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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