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Baked in

Product Image: Baked in

Baked in

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Description
One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge marketing.BAKED IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
152
Release Date:
2010-12-01
Publication Date:
2010-12-01
Publisher:
Agate Publishing
Languages:
Original: English
ISBN10:
1932841571
ISBN13:
9781932841572
Weight:
149 g
Height:
121 cm
Width:
187 cm
Thickness:
12 cm
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