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Baked In

By Alex Bogusky

Product Image: Baked In

Baked In

By Alex Bogusky

Only 2 items left in stock
Description
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today's most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand - product design, brand history, internal collaboration - and the new tools of digital technology - YouTube and the web in general - companies can succeed in the 21st-century marketplace.
Product details
Number of Pages:
152
Release Date:
2009-10-13
Publication Date:
2009-10-13
Publisher:
Agate B2
Languages:
Original: English
ISBN10:
1932841466
ISBN13:
9781932841466
Weight:
225 g
Height:
131 cm
Width:
193 cm
Thickness:
27 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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