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Measuring the User Experience

By Bill Albert

Measuring the User Experience Computer Science

Measuring the User Experience

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Description
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in its 2e, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The 2e presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
320
Release Date:
2013-07-03
Publication Date:
2013-08-26
Publisher:
Elsevier LTD
Languages:
Original: English
ISBN10:
0124157815
ISBN13:
9780124157811
GPSR Manufacturer Reference:
[email protected]
Weight:
661 g
Height:
189 cm
Width:
233 cm
Thickness:
17 cm
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