Business to Business Marketing Management

Name: Business to Business Marketing Management
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alan Zimmerman

0 - Default Title

Description

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. This textbook takes a uniquely international approach to this complex environment, the result of an international team of authors and real-life cases from across the globe.

Product details

Binding:: Paperback
Edition:: 4
Number of Pages:: 538
Release Date:: 2021-12-23
Publication Date:: 2021-12-23
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 036775794X
ISBN13:: 9780367757946
GPSR Manufacturer Reference:: [email protected]
Weight:: 917 g
Height:: 170 cm
Width:: 244 cm
Thickness:: 29 cm

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