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Marketing and People: Theme 1 for Edexcel Business as and A Level

By Alan Hewison

Marketing and People: Theme 1 for Edexcel Business as and A Level Business, Finance & Career

Marketing and People: Theme 1 for Edexcel Business as and A Level

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Description
This book has been written specially for Theme 1 of Edexcel’s new Business syllabus for AS and A Level commencing September 2015. The author is Alan Hewison who is a very experienced teacher of Business and has been a senior examiner for many years and written several books for Anforme Limited. The book is edited by Brian Ellis, a former Chief Examiner for Edexcel’s A Level Economics and Business course and Chair of Examiners. This book is in full colour and runs to 120 pages and includes many case studies and questions and an index of key terms. The full contents of the book are: Meeting customer needs The market Market research Market positioning The market Demand Supply Markets Price elasticity of demand Income elasticity of demand Marketing mix and strategy Product/service design Branding and promotion Pricing strategies Distribution Marketing strategy Managing people Approaches to staffing Recruitment, selection and training Organisational design Motivation in theory and practice Leadership Entrepreneurs and leaders Role of an entrepreneur Entrepreneurial motives and characteristics Business objectives Forms of business Business choices Moving from entrepreneur to leader Publication Date: June 2015
Product details
Binding:
Paperback
Number of Pages:
120
Release Date:
2015-06-17
Publication Date:
2015-06-17
Publisher:
Anforme Ltd
Languages:
Published: English, Original: English
ISBN10:
1780140118
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