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Global Public Relations
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Description
Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
330
Release Date:
2008-12-22
Publication Date:
2008-12-22
Publisher:
Routledge
Languages:
Original:
English
ISBN10:
0415448158
ISBN13:
9780415448154
GPSR Manufacturer Reference:
Weight:
572 g
Height:
170 cm
Width:
244 cm
Thickness:
18 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€1,49