Reasserting the Disney Brand in the Streaming Era

Name: Reasserting the Disney Brand in the Streaming Era
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Brookey, Robert Alan

0 - Default Title

Description

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

150

Release Date:

2024-10-07

Publication Date:

2024-10-07

Publisher:

Routledge

Languages:

Original: English

ISBN10:

1032428678

ISBN13:

9781032428673

GPSR Manufacturer Reference:

[email protected]

Weight:

240 g

Height:

156 cm

Width:

234 cm

Thickness:

8 cm

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