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International Business Strategy

By Alain Verbeke

International Business Strategy Law

International Business Strategy

0 - Default Title
Description
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
616
Release Date:
2013-03-07
Publication Date:
2019-03-15
Publisher:
Cambridge University Press
Languages:
Original: English
ISBN10:
1107683092
ISBN13:
9781107683099
GPSR Manufacturer Reference:
[email protected]
Weight:
1047 g
Height:
170 cm
Width:
244 cm
Thickness:
33 cm
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