Marketing the Sports Organisation

Name: Marketing the Sports Organisation
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Alain Ferrand

0 - Default Title

Description

Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.
Comprehensive and innovative in its approach, the book includes:
a practical framework for implementing relationship marketing throughout the product and service range
an in-depth examination of tools and methods that increase the value of the product for the consumer
a genuinely international approach, applicable in all countries
detailed international case studies from the world of sport.
Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 320
Release Date:: 2008-08-20
Publication Date:: 2008-08-20
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415453305
ISBN13:: 9780415453301
GPSR Manufacturer Reference:: [email protected]
Weight:: 488 g
Height:: 156 cm
Width:: 234 cm
Thickness:: 17 cm

Buy on Amazon

Currently sold out