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The 22 Immutable Laws of Marketing

By Al Ries

The 22 Immutable Laws of Marketing Business, Finance & Career

The 22 Immutable Laws of Marketing

By Al Ries

Only 3 items left in stock
Description
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
160
Release Date:
1994-05-01
Publication Date:
1994-04-27
Publisher:
HarperCollins
Languages:
Original: English
ISBN10:
0887306667
ISBN13:
9780887306662
GPSR Manufacturer Reference:
[email protected]
Weight:
127 g
Height:
135 cm
Width:
206 cm
Thickness:
10 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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