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The 22 Immutable Laws Of Branding

By Al Ries

The 22 Immutable Laws Of Branding Law

The 22 Immutable Laws Of Branding

By Al Ries

Only 3 items left in stock
Description
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
192
Release Date:
2000-04-03
Publication Date:
2000-04-03
Publisher:
Profile Books Ltd
Languages:
Original: English
ISBN10:
1861976054
ISBN13:
9781861976055
Weight:
142 g
Height:
131 cm
Width:
198 cm
Thickness:
18 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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