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The 22 Immutable Laws of Branding

By Al Ries

The 22 Immutable Laws of Branding Law

The 22 Immutable Laws of Branding

By Al Ries

- Used - very good
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2011-03-20
Publication Date:
2002-09-17
Publisher:
Harper Business
Languages:
Original: English
ISBN10:
0060007737
ISBN13:
9780060007737
GPSR Manufacturer Reference:
[email protected]
Weight:
514 g
Height:
191 cm
Width:
235 cm
Thickness:
15 cm
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