Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World

Name: Definitive Guide to Entertainment Marketing, The: Bringing the Moguls, the Media, and the Magic to the World
Brand: Pearson FT Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Al Lieberman

0 - Default Title

Description

Over the past decade, the entertainment industry has exploded in size: it's now nearing a trillion dollars worldwide. That's five times as large as it was when the best-selling first edition of this book (then called The Entertainment Marketing Revolution) was published. Everything's changed since then: new platforms, new media, new tools, new global markets -- everything. Now, Al Lieberman and Patricia Esgate have completely revised their classic guide to reflect all these changes, and help entertainment marketers prepare for the even more massive changes that are on the way. The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment, and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate: - Explore challenges and opportunities associated with new technologies such as smartphones and tablets - Explain the implications of globalization in entertainment - Demonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR, and social media - Preview emerging challenges that practitioners can't afford to ignore. This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.

Product details

Binding:: Paperback
Edition:: 2
Number of Pages:: 304
Release Date:: 2013-06-28
Publication Date:: 2024-10-10
Publisher:: Pearson FT Press
Languages:: Original: English
ISBN10:: 0134194675
ISBN13:: 9780134194677
GPSR Manufacturer Reference:: [email protected]
Weight:: 526 g
Height:: 178 cm
Width:: 232 cm
Thickness:: 17 cm

Buy on Amazon

Currently sold out

Add to Wishlist