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STRATEGIC ADVERTISING MANAGEMENT 6E P

By Al, Percy Et

STRATEGIC ADVERTISING MANAGEMENT 6E P Medicine

STRATEGIC ADVERTISING MANAGEMENT 6E P

0 - Default Title
Description
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Product details
Binding:
Paperback
Edition:
6
Number of Pages:
498
Release Date:
2021-04-15
Publication Date:
2021-02-16
Publisher:
ACADEMIC
Languages:
Original: English
ISBN10:
0198835612
ISBN13:
9780198835615
GPSR Manufacturer Reference:
[email protected]
Weight:
954 g
Height:
189 cm
Width:
246 cm
Thickness:
27 cm
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